PPC · Paid traffic

PPC that brings enquiries, not just clicks.

Paid search and paid social, engineered around cost-per-lead. We build the campaign architecture, write the creative, wire up tracking and optimise to the metric that pays your bills — qualified enquiries.

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No commission during the test phase — you only cover the ad budget.

Overview

Most projects with us start here. Paid traffic is the fastest way to put your offer in front of ready-to-buy customers and gather the data that tells us exactly what works — before committing to longer, slower channels.

We pick the channel that fits your business — not the one with the biggest agency markup. Everything is measured against one number: qualified enquiries at a cost that makes sense for you.

What's included

✓Google Ads — Search, Performance Max, Display & YouTube
✓Meta Ads — Facebook & Instagram paid social funnels
✓Microsoft (Bing) Ads for lower-competition search
✓Campaign architecture, keyword & audience strategy
✓Ad creative, copy and landing-page alignment
✓Conversion tracking, GA4 & offline-lead import

How it works

A clear, measured process.

Audit & plan

We map your market, competitors and unit economics, then set a target cost-per-lead before a cent is spent.

Build & track

Campaign structure, creative and full conversion tracking so every euro is measurable from day one.

Launch & learn

We go live on a controlled test budget and gather real data fast — no six-month 'wait and see'.

Optimise & scale

Cut what loses, double down on what books calls, then scale the winning channels.

FAQ

Questions, answered.

Which ad platforms do you run?

Primarily Google Ads (Search, Performance Max, Display, YouTube) and Meta (Facebook & Instagram). We add Microsoft/Bing Ads where search competition is lower and cheaper. We pick platforms by where your buyers actually are.

How much ad budget do I need for PPC?

We recommend a monthly ad budget from €1,500 so there's enough data to optimise quickly. During the test phase you pay only that ad budget — no agency commission.

Do you set up conversion tracking?

Yes. Proper tracking is non-negotiable — GA4, platform pixels, call and form tracking, and offline-lead import where it matters. Without it you're optimising blind.

How fast will I see results from PPC?

Paid traffic starts the day we launch. The initial test usually runs 4–6 weeks to gather enough data to judge cost-per-lead and scale the winners.

Ready for consistent leads?

Safe start: no agency commission during the test phase — you only cover the ad budget while we analyse, build, launch and measure. Long-term terms are agreed in writing once the numbers are in.

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