A winning product campaign for Allegro
Built and ran a successful product-led Google Ads campaign for Allegro — a major Polish e-commerce marketplace — within a performance affiliate model focused on profitable sales.
The challenge
Drive marketplace product sales profitably through paid search in one of Europe's most competitive e-commerce markets, where thin margins and bid pressure leave no room for wasted spend.
What I did
- Product-focused Google Ads campaign within an affiliate model
- Tight product and keyword targeting to high-intent shoppers
- Continuous creative and bid testing against CPA targets
- Scaling only the products and segments that stayed profitable
The result
- A consistently profitable product campaign at scale
- Marketplace sales driven through disciplined paid-search execution
- A repeatable structure for adding new product lines
Part of the founder's 12-year performance-marketing track record — the hands-on experience ModWolves is built on. Figures are described in approximate terms.
Want results like these?
Safe start: no agency commission during the test phase — you only cover the ad budget while we analyse, build, launch and measure. Long-term terms are agreed in writing once the numbers are in.